Think of Social Media Marketing like the thing that everyone you know has, but you're not really sure what it does. Marketing firms all over the United States are able to cite statistics based on a Facebook Like, return on investment based off a Twitter retweet and now that Tumblr's throwing their hat in the ring it's only going to get more confusing.
A fan or follower is valued at anywhere from $8 to $180 to your company annually. Syncapse scientific study
has arrived at the exact value being $136.38 annually per fan. However, for our customers a fan is valued significantly higher. For example some of our clients are selling programs that are valued at $40,000 annually, other clients are selling garments that cost between $1,200-$30,000.
However, if you're reading this you probably know as well as we do that 114 followers on your Facebook page and $14.38 will get you a Venti Latte at Starbucks.
Social Media Marketing is a difficult pitch, that's because it's difficult to see a direct connection between an increasing reader/viewership and sales. However, common sense will prove that an engaged audience is an extremely valuable audience and that's what we can offer.
We've seen clients who had an incredible amount of Twitter Followers or Facebook Fans, but would see less than 5% engagement, meaning less than 5% of their audience actually interacted with their content. The client was basically a speaker in the room that nearly everyone was ignoring.
We're different. A force multiplier, we find your audience, build your audience's retention and convert them into customers.